John Jacobs, the eyewear brand, has launched the Gentlemen’s Edit campaign featuring chef Ranveer Brar and actor, poet Arunoday Singh.
The campaign highlights the individual journeys of multi-faceted vanguards, touted to reframe the conventional idea of success in their respective domains. The modern classic silhouettes of the Gentlemen’s Edit reflect the discerning style and values of suave change makers who view fashion as an expression of their individuality.
The campaign videos created with Travel and Leisure, can be seen across the brand’s social media pages namely Instagram, YouTube, Facebook and LinkedIn.
This campaign encourages discussion about reframing the concept of ‘Gentleman’ without implying a socio-political context.
Thus, by embracing the attributes of a 'Gentleman', one adopts a sophisticated way of life that reflects a timeless and cultured approach, tailored to their own version of success.
John Jacobs Eyewear believes that being successful is not about conforming to any social standard or stereotype, but rather about embracing authenticity and potential.
Sumit Chawla, General Manager Marketing, John Jacobs, said, "The spirit of Gentlemen’s Edit is rooted in our core principles, such as progression by virtue of innovation and exacting quality standards. The campaign aims at redefining the idea of success and commemorating the distinctive career trajectories of pioneering men. With an insider's lens on trailblazers such as actor and poet Arunoday Singh and chef Ranveer Brar, this campaign dives deep into what it means to be a true visionary.”
Brar said, “I am excited to be a part of John Jacob’s Gentleman’s Edit. Success can mean many different things for each person, and they have tried to uncover the nuances! I hope the campaign encourages the aspiring achievers to go beyond conventional norms and set their own terms of success.”
Singh said, “Being associated with John Jacobs for the Gentleman’s Edit campaign has been a great experience for me. Classic contemporary has always been my style, and this campaign deeply resonates with who I am.”
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