ITC Vivel's new campaign showcases Sharmila Tagore and her digitally created Avatar

In search for the best that nature has to offer, an invaluable source of wisdom is often the Vedas.

ITC Vivel has announced the launch of Vivel VedVidya - a premium range of bathing bars-with a new campaign featuring veteran actor Sharmila Tagore.

The VedVidya TVC features Sharmila Tagore bringing back to life her younger self using AI technology, enabling audiences to relive and experience conversations from an era ago. 

With the new Vivel VedVidya launch, the brand aims to demonstrate the product attributes and benefits of radiant and soft skin in an innovative manner. 

As per ITC Vivel, this is the first time Tagore will be seen lending herself, and a digitally created avatar of her younger self, to a beauty brand campaign. 

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC, shared, “ITC Vivel with VedVidya heralds in a new and modern perspective of timeless beauty with ingredients inspired by ancient beauty rituals. An ideal amalgamation of technology and ancient beauty concoction in the new narrative helps us bring to life the proposition of beauty in an interesting and never seen before way. This technology enables us to re-tell the ‘old is gold’ story and still remain relevant in the beauty space today. With Ms. Sharmila Tagore at the helm, Vivel VedVidya aims to tell a timeless beauty story, to present an indelible experience of ancient beauty weaved into modern day values.”

Tagore added, “Beauty I believe is always a personal choice. I belong to an era where beauty was to do with the simple but the most incredible ingredients and a generational know how for skin care. These ancient beauty secrets, are truly the core of timeless beauty. I am so happy to collaborate with Vivel VedVidya and revisit some of these ancient beauty recipes that have also been prevalent in my family. I am delighted to be a part of this innovative product and this unique storytelling journey that enable access to such experiences through the everyday ritual of a bath.”

Info@BestMediaInfo.com