Sarkar, who is known for his stellar film making skills in Bollywood hits like Parineeta, Laaga Chunari Me Daag, Mardaani, Helicopter Eela, etc. was also an adman for nearly two decades and was the founder of Apocalypso Filmworks
Pradeep Sarkar, the renowned film-maker and adman behind some of the most iconic ad campaigns of Aaj Tak, Ek Desh Ek Hum, Odonil, Fiama, Dabur, etc. passed away this morning.
Sarkar’s demise made many individuals from the adland and Bollywood teary-eyed. These people took to social media platforms to make their anguish known and remember the master of the craft.
A compilation of some of the campaigns made by Sarkar-
Additionally, Sarkar is also known for producing some Bollywood films - such as Parineeta, Laaga Chunari Me Daag, Mardaani and Helicopter Eela amongst others.
The news of Sarkar’s demise at the age of 67 was made public by Shubho Sen Gupta, Director- Media and Creative, My Gov, on Twitter.
Sad to hear of Pradeep Sarkar 'Dada' 's demise. His main contribution to Indian cinema was the sensitive and nuanced portrayals of the modern Indian woman balancing the past and present. He did some fantastic TV ads too, with another (departed) legend, Shovan Chowdhury. pic.twitter.com/ovS2FZa2am
Deeply saddened to know about the sudden demise of #PradeepSarkar. Dada, apart from being brilliant was kind, gentle & had a great sense of humour! It was a learning experience to work with him in #LagaChunriMeinDaag. My heartfelt condolences to the family! Om Shanti! pic.twitter.com/TzOGdnLplz
Pradeep Sarkar was an institution for Delhi filmmakers in the early 2000s. so many people worked with him and learnt the craft. gone too soon. Rest in peace dada.
The news of Pradeep Sarkar's demise, 'Dada' to some of us is still hard to digest. My deepest condolences ?. My prayers are with the departed and his family. RIP Dada
Saddened to hear of the passing of Pradeep Sarkar. Distinctive filmmaker and a prolific ad-man, warmly cherished by all who worked with him. His first film, Parineeta, was all charm. RIP, Pradeep-Da. pic.twitter.com/sj9tY0BtPP
Terrible news to wake up to. Rest in peace Dada. Thank you for the love and for making me a small part of your life. Will miss you. #PradeepSarkarpic.twitter.com/bFxwm8iNqI
Film maker and dearest friend Pradeep Sarkar the mad man left us this morning . Rest in peace Dada your passion for the art of cinema will stay in your works ! Duniya bhar ki mitti ikatthi karte the ab jannat ki mitti dibiya mein bharna .Thank you for loving me and my words ??
As per reports, Sarkar, who was receiving dialysis, was taken to the hospital today and passed away there. Post this, his last remains would be taken to the Santacruz Hindu Crematorium in Mumbai where his last rites would be performed at 4 pm today.
Sad to hear of the demise of #PradeepSarkar… Parineeta was the first film that I had seen of his and was blown over by his storytelling pic.twitter.com/dBURUL4a4r
Sarkar started his career as a creative supervisor at Tulika Advertising Agency and transitioned to commercial filmmaking after spending over two decades in mainstream advertising. He was also the founder of Apocalypso Filmworks.
Some of his most recent ad campaigns were for Aaj Tak, Ek Desh Ek Hum, ADK Fortune, etc.
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