EC Studios produces 4 films for PlayerzPot's #CelebrationKaSeason campaign in run-up to WPL 2023

EC Studios, a Cheil Worldwide company, has announced produced the #CelebrationKaSeason campaign of PlayerzPot comprising of four digital films.

The collaboration is around PlayerzPot’s latest campaign #CelebrationKaSeason in the run-up to Women's Premier League 2023.

The digital films feature Smriti Mandhana, Indian Women’s National Cricket team star performer, in four distinct scenarios, where PlayerzPot notifications about perks and cool features excite her, and turn dull situations really amusing.

With an addictive tagline of ‘Celebration Main Jyada Maja Aayega’, the films are directed by Prashant Satyam and have been conceptualised and ideated by Leo Burnett.

EC Studios has managed and executed the production and post-production for the films.

As part of their first collaboration with PlayerzPot, EC Studios have crafted the films based on two objectives - building brand awareness and significantly strengthening PlayerzPot’s user base.

Sunil Yadav, CEO, PlayerzPot, said, “Our users are our ambassadors and thanks to them, we have grown sevenfold in terms of user base in the last two years. The campaign aims at a deeper engagement with our users to reiterate and reinforce the trust they have placed in us. Our first collaboration with the EC Studios team has been great. Using accurate understanding of our user sentiments, EC Studios have brought in their own storytelling talents in addition to our brief and judiciously executed the production of these four films in time. We are confident of the success of the campaign and look forward to working with EC Studios again!”

Meera Ghare, Vice-President, Revenue, EC Studios, said, “We are thrilled to be partnering with an innovative market leader like PlayerzPot and are grateful to their team for giving us this opportunity. Working with sports celebrity Smirti Mandhana was wonderful and we just couldn’t be happier delivering all four films flawlessly. We look forward to creating more videos for PlayerzPot in the coming months and playing a part in their aggressive growth plans for the year ahead."

All the films are released across the digital platforms of the brand and OTT channels.

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