DSP Mutual Fund launches 'Lets Index' OOH campaign

DSP Mutual Fund has launched its new OOH campaign, titled #LetsIndex, aiming to build awareness for Index Funds.

The campaign urges investors to start investing in Index Funds because they are simple, low-cost funds that aim to mirror different indices.

DSP Mutual Fund’s #LetsIndex OOH campaign is running across 17 cities across India, including the top metros via 1000+ touchpoints. This three-week campaign includes billboards, bus shelters, digital billboards, transit media and more.

The OOH campaign is also being supplemented with digital media to build further awareness and drive interested investors to learn about index funds.

The initiative continues DSP’s ongoing efforts to build focus on Index Funds and passive investing in general, adding strength to their content library on their YouTube channel and blog.

Abhik Sanyal, SVP and Head-Consumer Marketing, DSP Investment Managers, said, “The simplest answers to difficult questions are often the right ones, as Occam’s Razor postulates. Index Funds seem almost boring in comparison to other categories of mutual funds, ones that generally grab more attention due to their raging but momentary outperformance or underperformance. At DSP, we believe this is exactly why Index Funds should find flavour in every investor’s portfolio, whether you’re a beginner or an experienced investor. They keep things simple, operate unemotionally and without biases and offer the low-cost advantage to investors. Our creative challenge while planning this OOH campaign was to condense the many advantages of index funds into DSP’s OOH lexicon – short, crisp, hard-hitting. I believe our creatives deliver on this front.”

Info@BestMediaInfo.com