Digitas India and Cultos announce partnership based around tokenisation

Digitas India, the marketing and technology services brand of Publicis Groupe, and Cultos, the platform that enables brands to bring their marketing programs to web3, have announced a joint partnership.

The partnership allows Digitas India to continue driving brand and consumer engagement by utilising the Cultos platform. 

The Digitas India and Cultos partnership is a step towards providing clients with solutions that enhance their businesses growth and success.

“We are eager to partner with Digitas India, especially as we expand our web3 rewards globally and assist brands and creators in staying true to their local heritage. Digitas’ expertise in applying technology to solve marketing challenges and building great consumer experiences makes them a great partner for Cultos," said Andrew Yang, CEO of Cultos. 

Unny Radhakrishnan, CEO, Digitas India shared, “Brands continue to experiment with many new age technologies, amidst the debate about adoption cycles. We feel it is also important to find the most appropriate use cases, while experimenting with new age technologies. With Cultos, we see an opportunity to build Loyalty Solutions leveraging virtual assets that is easily accessible and transferable. It also enables us get first-party data and insights.” 

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