Closeup partners with Times OOH to launch a digital billboard campaign in Ahmedabad

Closeup, from the house of HUL, partnered with Times OOH to launch a new digital billboard campaign in Ahmedabad.

Planned by Rapport Outdoor, the campaign promoting ‘Closeup Triple Fresh Formula Toothpaste’ has been rolled out exclusively on digital billboards. 

Targeted toward the youth audience; media planning of the campaign was undertaken by brand’s team, media agency and Times OOH.

Hence, keeping the target group in focus; the digital billboards available at relevant locations situated near schools, colleges, malls, recreation areas, and gardens were included in the plan for enhanced focus on the youth.

Closeup leveraged the potential of digital billboards in terms of creativity as the brand played youth-centric videos in 30 seconds slots. Taking inspiration from its mainline communication, Closeup designed a communication storyboard for digital billboards where the product is highlighted with bright creatives and smooth transitions, with communication in the regional language.

As a result, the campaign garnered 90+ million eyeballs over a month with 3.2+ million unique reach over the course of the campaign, as per the findings of an independent research agency.  

“Closeup is a category leader that aces with its marketing initiatives; having them on board for advertising on the digital billboard certainly underlines the efficacy of the advertising medium. I believe, the agency and the brand have certainly employed the medium most efficiently by tapping into relevant, iconic, and high footfall locations,” said Anchal Dhawan, City Media – Business Head, Times OOH.

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