Station branding rights, a fairly fresh concept in the Indian OOH market, has emerged as a key branding proposition of advertising and marketing with varied displays, innovation and interaction possibilities.
In a city like Mumbai, where there is no dearth of outdoor branding options, Mumbai Metro Station Branding has emerged as an evolved and relevant media format for brands to become a regular part of Mumbaikars and their fast-paced lives.
And knowingly, in order to create their presence, these brands offer some services in tangible & intangible manner to passengers travelling every day via Mumbai Metro One.
Brands promoting Station Branding Rights at Mumbai Metro One have become a Landmark today.
Recently, Bisleri decorated the Western Express Highway metro station in a lively and vibrant manner with the aim to build brand awareness and recall. The campaign is executed by Times OOH.
The brand has decked up the entire station in its brand avatar which makes commuters feel refreshed and adds happiness to their daily commuting life.
With a vast majority of eyeballs of metro and non-metro users, the entire station branding comes at an extremely cost-effective value for Bisleri at only Rs 1.15 per view monthly making SBR the most cost-effective marketing medium, said Times OOH.