Bharti Airtel's new campaign showcases the advantages of its 5G Plus offerings

Bharti Airtel has rolled out a new brand campaign - “The Airtel 5G Plus”.

The campaign focuses on three critical aspects that make Airtel 5G Plus distinctive. These include:

• the best speeds, up to 30 times faster than 4G.
• technology that’s accepted the world-over.
• a network that is kinder to the environment.

The campaign highlights the clear advantage and limitless possibilities that Airtel 5G Plus offers to its customers in a very contemporary manner.

The TVC campaign has been conceptualised by DDB Mudra and produced by Equinox Films.

The Airtel 5G Plus TVC has been dubbed in 12 languages and will be localised for audiences all across the country as it is rolled out in full strength. The 360-degree campaign will be extensively seen across mediums like Television, digital and OOH over the next few weeks.

Ram Madhvani, Founder and Director, Equinox Films, said, “The thing I’ve learnt in advertising is that it’s not just about ‘what’ is being said or ‘how’ it’s being said but also about what the audience ‘feels’ when it ‘sees’ any piece of communication. Our film is an example of this. We have tried to create a visceral experience for the audience to create a feeling of speed and future-ready technology which is what Airtel 5G Plus is actually about.”

Shashwat Sharma, Director of Consumer Business, Bharti Airtel, said, “I would first like to take this opportunity to thank our 10 million happy 5G users who have embraced ultrafast Airtel 5G Plus. Customer obsession is what drives us at Airtel and we have taken the lead to simplify the new technology and get our customers to experience the real difference of 5G. Airtel 5G Plus, while delivering incredible speeds and the best voice experience, will work on all 5G smartphones and be kinder to the environment. Additionally, all our customers will be able to enjoy the advantage of 5G services using their existing SIMs at no additional cost. We invite more and more customers to experience the power of limitless possibilities on Airtel 5G Plus.”

Credits:

Creative agency: DDB Mudra

Production House: Equinox Films

Director: Ram Madhvani

Creative Director: Pallavi Chakravarti

Executive Producer: Manoj Shroff

Lead in Ad: Aneet

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