Ad tech growth platform Tyroo has announced the appointment of Bharat Arora as Head of Performance Platforms business in Asia Pacific region.
Arora will consolidate the existing native and Comet business at Tyroo to onboard new publishers and cater to partner success across the company's operating regions in Asia Pacific.
Arora's appointment as head of Tyroo's Performance Platform businesses in the APAC region points to development for the brand's existing and prospective partners across Asia pacific.
Previously, with over two decades of experience in the industry, Arora has held senior leadership positions with companies such as Taboola, Sizmek by amazon, Cheil, and WPP.
He will focus on expanding the performance businesses to create deeper alliances with partners and agencies to build a sizable Performance platform for brands to bank on.
Akshay Mathur, CRO of Tyroo, said, “We are excited to welcome Bharat on our growth journey. As a platform focused on helping brands scale and succeed, building our Performance Platform is key to our expansion story. We believe that multi-platform fragmentation is the best way forward for brands looking to expand and grow. Bharat will be responsible for building a unifying platform for Tyroo that can effectively channel demand by being the largest conglomerate of digital performance suits in Asia.”
Arora said, “The digital industry evolution in the last few years, especially through covid and the economic downturn, has really moved the needle on how brands look at advertising platforms, media plans and ROI. Advertisers' now demand incremental audiences, larger target markets with new forms of media tools and an expectation to get ROI on every dollar spent. We intend to get that result for the advertisers. That's where my vision is and I am excited to drive the growth for our partners.”