Effie Asia Pacific has announced Shubhranshu Singh, VP and CMO of Tata Motors CVBU as Head of Jury for the APAC Effie Awards 2023.
Connie Chan, CEO of OMD China, has also been appointed as Head of Jury for the awards.
Both are returning as Heads of Jury to lead the judges in awarding the most effective marketing efforts in the region.
Singh has global brand and category building experience on many brands, he has held leadership positions in global corporations such as Unilever, Visa, Diageo, Star 21st Century Fox, and Royal Enfield. Singh also has international and wide-ranging exposure to brand management, demand creation and customer experience management across diverse categories.
Besides serving as a Head of Jury at the APAC Effie Awards in 2021, he also judged the Global Iridium Effies. He is a writer and a columnist for several publications, particularly on brand design, consumer sociology, technology, and trends.
Singh said, “I am delighted to, once again, be appointed as one of the Heads of Jury for the Asia Pacific Effie Awards. I thank the Effie organisation for this honour. In the past I have had rich learning experiences from the numerous cases and the jury deliberations. The Effie Awards are decided through the most thorough, objective, and transparent process possible. I look forward to it.”
Chan leads a team of more than 300 OMDers across three offices in China (Beijing, Guangzhou, and Shanghai) with a focus on developing strong client partnerships, driving growth and creativity, and inspiring teams. With almost three decades of experience and her sharp business acumen, she has steered OMD China towards growth. Chan is currently the leader for the Omniwomen Chapter in China, where Omniwomen serves as a catalyst for increasing the influence and number of women leaders throughout the Omnicom Group network.
Chan was named Chairman at the inaugural APAC Effie Awards in 2014, and has continued to be on the jury ever since.
She commented, “It is always a pleasure to be part of the APAC Effie Awards and this year, I am excited to serve as a Head of Jury. What I love about the Effies is that it is always more than just the amazing work done but how it is grounded in strategy and how effectiveness is achieved across brands and categories. There will no doubt be a lot of outstanding submissions this year, but I’ll be looking out for those with great innovation and a clear line of thinking. I am looking forward to seeing marketing effectiveness clearly and appropriately defined for each submission as campaigns are multi-faceted and multi-layered.”