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Aditya Birla Finance unveils ‘Zaroorat ke waqt pe zaroorat ka paisa’ campaign

The campaign showcases ABFL’s commitment towards providing timely financing solutions to its customers

Click on the image to watch the TVC

Aditya Birla Finance (ABFL), the lending subsidiary of Aditya Birla Capital, has rolled out the ‘Zaroorat ke waqt pe zaroorat ka paisa’ campaign. 

The integrated marketing campaign highlights a gamut of loan offerings provided by ABFL and positions it as the right financing partner for all the financing needs of consumers.

It stems from the fact that timing is the most important factor when it comes to providing financing solutions. The campaign features a split screen, stitching together several instances depicting how ABFL goes the extra mile to ensure it is always there at the right place at the right time to fulfil its customers’ requirements with customised solutions, speedy disbursal, and minimum documentation at attractive interest rates.

The campaign underlines that while the customers may receive multiple sales calls offering loans on a daily basis, its Aditya Birla Finance that will always be there for customers at the right time with the right offerings. Hence the tagline - ‘Zaroorat ke waqt pe zaroorat ka paisa’

Rakesh Singh, Aditya Birla Finance, said, “At Aditya Birla Finance, customer centricity has always been at the core of our brand philosophy and operations. We constantly strive to ensure that our solutions enable a smooth financing journey for our customers. Through this integrated campaign, we aim to reaffirm that ABFL is committed towards understanding and fulfilling customers' needs for urgent funds in a timely manner. We assure customers that we are the financing partner they can count on for quick and hassle-free loan disbursals to fulfil their needs and aspirations.”

The campaign is being promoted across social and digital media, OTT networks and television, underlining the theme of ‘Zaroorat ke waqt pe zaroorat ka paisa’, with relevant product solutions that can cater to the financing needs of customers.


Agency name: Grey Group, Bangalore

Agency Team: Aditya Ghosh, Anusha Shetty, Atul Pathak, Karan Venkatesh, Nandan Lad

Nishanth Anantharam, Rakesh Gowda, Sandipan Bhattacharya, Sandhya Gurung, Sunny Bose

Production House: Dora Digs

Producer: Akshay Shah and Tushar Haware

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