ABP News launches 'Khabaron Ko Berang Rehne Do' campaign for Holi

Hindi news channel, ABP News has launched the “Khabaron Ko Berang Rehne Do” campaign to mark the occasion of Holi.

The campaign urges everyone to let the news be devoid of colours of preconceived opinions and hatred. It encourages people to fill their lives with vibrant colours while ensuring the news they watch remains free of the colours of opinion.

The Network said it is aiming to bring social harmony to India with its new campaign hashtag #BerangHoKhabrein. This campaign aims to motivate people to come together and celebrate Holi with the spirit of inclusivity and neutrality.

Avinash Pandey, CEO, ABP Network, said, “ABP News believes that by keeping news free from the colours of opinion, it can help foster a more unified and harmonious nation. The channel believes in giving its viewers news without bias, without prejudice, and without added colours of opinion. Thus, through this campaign, ABP News ensures that opinions are grounded in facts and not clouded by biases. The channel appeals its viewers to embrace the spirit of Holi and come together to make our news, and our nation, a place of peace and neutrality.”

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