Zee News has unveiled its new look, which comes with a distinctive brand identity.
The news channel aims to establish a distinctive identity by redesigning the look and feel of its channel packaging, adding a new colour pallet, creating clear visuals, and breathing space for a better viewing experience.
The new design was curated based on the findings of detailed market research, which provided insights into audience preference. Metrics such as visual appeal earned attention from viewers, comprehension, discovery time, negative/positive emotions, etc were measured for its broadcasting space, as per the channel.
The fresh look and feel bring to light the efforts of the brand to redefine the credibility of the news being reported. The latest design update is in line with a more futuristic approach to connect deeply with Zee News viewers and attract new audiences through a better viewing experience.
Abhay Ojha, Chief Business Officer, Zee Media, said, “India has evolved and so have we. As the nation’s oldest and one of the leading news enterprises, Zee News has played a huge role in shaping the minds and hearts of our viewers and our country. In the cluttered News Broadcasting space, Zee News has been constantly enabling a modern brand metaphor that comprises an inclusive and progressive approach. We, at Zee News, continue to be the forerunner in ensuring impactful content consumption, taking into consideration the attention span of viewers spread across the country.”
"When it comes to marketing and building strong brand equity, the brand identity of the Zee news network is of paramount importance. We have refreshed our brand identity to keep our audience engaged through a visually appealing new look and strategised communication to ensure a consistent Top of the Mind recall for our channel, with a higher preference ratio,” added Anindya Khare, Marketing Head at Zee Media.