The pet care brand Wiggles has elevated Prashant Kohli to the position of Chief Marketing Officer (CMO).
Kohli joined Wiggles as Vice-President, Brand Strategy in 2022. In his new role as CMO, he will lead the company’s overall marketing initiatives and drive consumer engagement. It is under his guidance that Wiggles underwent a rebranding and took on its ‘Lovemark’ identity.
Prior to Wiggles, Kohli served at Glitch where he was a part of the leadership team. He has also helped brands like Apple Inc., LinkedIn, HUL, Facebook, Netflix, Disney+ Hotstar and Uber amongst others in solving a variety of business challenges.
The company also promoted Pushkaraj Vartak as Chief Financial Officer (CFO).
Vartak joined Wiggles as Vice-President, Accounts and Finance in 2022 and has been instrumental in driving financial performance. Vartak will lead the financial strategy and oversee the financial operations of the company. Prior to Wiggles, Pushkaraj was with Glitch media.
Anushka Iyer, Founder and CEO, Wiggles, said, "We founded Wiggles with love, empathy and deep understanding. The last few years have been a testament to our commitment towards pets and animals. At this stage, we are looking at progressive, compassionate and result-oriented leaders to drive growth for the organization. Prashant & Pushkaraj have been key pillars over the last year for us, and I am confident that they will help chart the best course for the next growth phase for Wiggles. Their experience, passion and dedication towards both animals & people make them excellent leaders for our brand.”
Kohli said, “As a challenger brand in the pet care industry, Wiggles has achieved significant milestones and has successfully created a space for itself in a market that was dominated by legacy players. Over the last one year, we have expanded our product portfolio, entered strategic categories, and set the foundations for solving some of the most wicked problems in pet care. I look forward to driving meaningful innovations, and industry-defining strategies to cement the brand position, and more importantly to create an ecosystem that genuinely impacts the lives of pets & community animals, positively.”