Wavemaker's Sandeep Pandey launches his marketing analytics firm – 'Skewb Analytics'

The former global head of analytics at Wavemaker, Sandeep Pandey, along with two other co-founders Snigdha Gupta and Shubham Chhajed, has launched his own marketing analytics firm - Skewb Analytics.

The SaaS start-up aims to provide deep business intelligence to both domestic and global enterprises that translate into actionable insights, leading to improved market reach and bottom line.

Various solutions developed by Skewb Analytics are leveraging AI, big data, and other emerging technologies for catering to the needs of multiple sectors.

“In the ‘Digital First’ world, data intelligence plays a critical role in the business world. As per industry estimates, marketing analytics is projected to be around $20 billion market in the next two years. So, there is a huge business scope to tap into in the coming years. At Skewb Analytics, our marketing analytics solution helps enterprises to triple their return on investments in 1/10th of the time. From business planning, product portfolio management, and smart budget allocations to real-time media and digital measurement allocation, our solution empowers organisations to improve efficiency with tangible outcomes,” said Pandey, the Founder and CEO of Skewb Analytics.

“With the increasing adoption of our solution across enterprises, we have set eyes to be a $100 million company by 2027,” he added.

Currently, the company’s analytics solutions portfolio includes media and marketing analytics, digital analytics, CRM analytics, web analytics, and data governance.

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