The Crayons Network has announced multiple account wins - including those of National Skill Development Corporation, Indian Oil Corporation, BPTP and Som Distillers.
The accounts were won following multi-agency pitching process.
The agency opened 2023 by onboarding National Skill Development Corporation with a mandate to transform the brand notion and strengthen the connection with India’s youth.
Crayons also won the social media mandate for Tata Sons. It then bagged Indian Oil Corporation’s social media mandate at the start of January 2023.
The agency also onboarded Som Distillers, an alcoholic beverage manufacturer in India. The agency would work on integrated marketing mandates across the company’s brand portfolio.
In the real estate sector, a The Crayons Network bagged North-India’s real estate firm BPTP’s new residential project.
“Most of the recent account wins cater to our integrated ad tech proposition and have come against large global agencies following multi-agency pitch process”, said Kunal Lalani, Founder and Managing Director, Crayons Advertising. “This, in turn, highlights two key factors differentiating us amidst a sea of competition in the space. First, being a homegrown agency enables us to communicate in a much more relatable manner to consumers across Bharat and India. Second, all the new pitches won are integrated campaigns with a high component of ad tech-driven services – an area in which we have invested and developed expertise in the past three years. We thank our clients for reposing trust in our abilities and will continue to deliver creative, innovative, and high-quality campaigns in the future,” he added.