Stayfree's new campaign features its latest brand ambassador Kiara Advani

Women's menstrual hygiene brand Stayfree has named actor Kiara Advani as its brand ambassador, and the face of its latest campaign for Stayfree Secure XL pads.

In its latest marketing campaign designed by DDB Mudra for Stayfree Secure XL, Advani represents the hustle and can-do spirit of women entrepreneurs who are confident with ambitions, who need day-long protection and comfort, making Stayfree Secure XL with its 12 hours leakage protection her preferred choice.

Advani said, "Modern women today are unstoppable and I truly believe nothing could bog down the spirit, determination and courage of today’s woman. I am glad to become the new face of Stayfree and represent this iconic brand that strives to help millions of young girls and women fulfill their aspirations, free from the fear, shame and discomfort associated with periods. Stayfree Secure XL offers comfort and long-lasting protection up to 12 hours enabling women to live to their lives to the fullest potential, without letting anything come between their dreams. I am proud to be a part of this empowering campaign that celebrates the can-do spirit of young women.”

Manoj Gadgil, Vice-President, Marketing and Essential Health BU Head, Johnson & Johnson Consumer Health, said, “Stayfree has always celebrated the spirit and strength of young women. With Stayfree XL’s latest campaign ‘Din tumhare saath chalega’, the brand empowers women to fulfil their dreams and aspirations by leading life on their terms, so their day marches to their beat. We are delighted to onboard Kiara Advani as part of Stayfree family. She represents the aspirational young women of today’s generation.  Through our association with Kiara Advani, we aim to accelerate the brand’s mission of empowering women to seize every moment, pursue their dreams, and not miss on any opportunity, even during their periods.”

Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said, “We’ve all heard the adage - too much to do, too little time. There’s no generation that’s felt it more than the youth of today. Stayfree believes that every girl should have total control over their time and what they want to do with it… even when she’s on her period. In Kiara we have the perfect person to deliver this message. She too does it all and is someone that girls of today look up to.”

The new campaign went live on February 24 and will be seen across leading television and social media platforms.

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