Sony AATH, the family entertainment channel, recently celebrated the 1000-episode milestone for its animation series ‘Gopal Bhar’.
Gopal Bhar is the story of a jester in the court of Raja Krishnachandra, King of Nadia set amidst the backdrop of the 18th century. With witty solutions, Gopal was declared the ‘Navaratna’ of the King’s court.
Produced by Ssoftoons, the show is famous for its tales of wisdom where Gopal outwits other fellow courtiers in a simple yet effective manner. His stories are short, beautiful, and humorous with a specific social message. Over the years the show has engaged the families through stories that connect them to the roots of Bengali culture, as per the channel.
To celebrate the completion of its 1000-episode landmark, Sony AATH is running a 360-degree marketing campaign that includes on-air promotions and an interesting user-generated contest.
As a part of the contest, fans can express their love for Gopal Bhar, by sharing something related to him – an art piece, poem, skit, sketch, etc. The best entries shall receive exclusive Sony AATH hampers. The contest is further being pushed on radio to maximise its reach.
Tushar Shah, Chief Marketing Officer and Business Head – English Cluster and Sony AATH, Sony Pictures Networks India, said, “It is heartening to see how receptive our viewers have been to our iconic show - Gopal Bhar. As we cross the 1000-episode milestone, I would like to thank our viewers for their love, and the production house ‘Ssoftoons’, for making this show happen.”