Schweppes, the Coca-Cola Company’s mixer brand, has unveiled a new campaign #MixItUpWithSchweppes.
#MixItUpWithSchweppes showcases Schweppes as the perfect mixer to enhance experiences across moments of consumption. The campaign film has been conceptualised by Glitch.
Through this new campaign, the brand also introduces actors Siddhant Chaturvedi and Manushi Chhillar, who is also the former Miss World, as its new brand ambassadors.
Ruchira Bhattacharya, Director, Marketing - Emerging Categories, Coca-Cola India and Southwest Asia, said, “Schweppes is a leading brand in the premium mixer category and has been loved by Indians for its distinct and perfectly balanced taste The brand embodies the vibrant and enthusiastic spirit of new-age Indian consumers as they continue to experiment with new innovations. Our new campaign #MixItUpWithSchweppes aims to celebrate moments with friends. In addition, we are very happy to launch two new flavours – Mint Mojito and Bitter Lemon with the new campaign. These are the first two in a sequence of many to come.”
Chaturvedi said, “I am thrilled to partner with the new-age iconic brand Schweppes. The brand’s young and refreshing spirit brings alive exhilarating experiences, and that is something I resonate with as well. #MixItUpWithSchweppes campaign represents the convivial vibe that Schweppes exudes across consumption occasions with our loved ones, and I am excited to be a part of it.”
Chhillar said, “I am delighted to partner with Schweppes as its brand ambassador. The new campaign #MixItUpWithSchweppes echoes the brand’s youthful and quirky spirit, which enables fun times for consumers across India. I am personally a Schweppes fan, and I love the innovative product offerings.”
“From the get-go, our aim with the campaign was to capture the absolute, unparalleled joy of mingling with the right spirits. That feeling of freewheeling euphoria that accompanies good times and great camaraderie was our NorthStar while crafting every aspect, from the visuals to the art to the edit. We wanted a campaign that would make our audience crave to be part of this really fun, lively ambience, no matter where you are," Sunetro Lahiri, Chief Creative Officer, The Glitch, Co-Chair, WPP Unite India, said.