PROOH executes new campaign for Times Prime

PROOH Technologies has carried out a campaign for Times Prime in the Delhi-NCR region.

The outdoor campaign from Cyber Hub to Gurgaon for the subscription service showcases its new offer launches and curated events. The campaign will run for three months and feature 35 digital screens placed in shopping and dining destinations.

Offline advertising industry, however, is slowly but steadily catching up and getting on board with technological innovation, introducing technologies like geofencing and beacons to offer tracking and personalisation that were deemed impossible in years past.

Placed at high footfall locations across Delhi-NCR, the brand said it has been able to touch over 30 million prospective members in a span of just 15 days during their benefits campaign - Members’ Fest.

The approach to the campaign has helped the brand set new landmarks with a 247% increase in organic traffic, 85% increment in website visits and 700% jump in purchase intent shown through searches of Times Prime coupons, as per the agency.

The 15-day campaign introduced benefits from brands like MX Gold, McDonald's, Wow Skin Science, Zoft, Organic Harvest, Myntra and gratified over 1 lakh members.

Harshita Singh, Business Head, Times Prime, said, "Our 15-day extravaganza of exclusive benefits and experiences was a major success. The targeted approach drove engagement, brand awareness, and interaction. To keep raising the bar, we're partnering with PROOH Technologies for better innovation and adopting the latest marketing technologies.”

"This is an industry-first initiative combining audience planning, programmatic DOOH ad placement around cohort movement patterns and buying DOOH and OOH space on no fixed rental, instead on impressions delivered," said Vishnu Mohan, Co-Founder of PROOH Technologies.

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