Mindshare's Vivek Das joins Zoo Media's FoxyMoron as CEO

Zoo Media’s creative and performance digital agency FoxyMoron has appointed Vivek Das as its CEO.

Das brings with him two decades of experience building digital businesses at scale. 

In this role, Das will report to Pratik Gupta and Suveer Bajaj, founding partners of Zoo Media and FoxyMoron. 

Das’ role will be to build an inclusive digital team capable of delivering outcomes focused digital solutions to clients.

Prior to his current role, Das was a Vice-President at Mindshare, the media agency in the WPP network.

In his last role at Mindshare, he was responsible for driving digital transformation across network clients. Das has worn both business and strategy hats leading large clusters of clients across geographical markets and marquee brands such as Disney Star, PepsiCo, Ford India, Airtel, Hindustan Unilever, AMEX, Lufthansa, YUM Brands, The Muthoot Group and Apollo Tyres to name a few.

Gupta said, “Having known Vivek professionally for a long time we’re delighted to finally have him amongst us. While his professional credentials speak for themselves, what drove us to him was the alignment of vision and values. Our vision of building a data obsessed and customer experience focussed agency will come to the fore under his leadership. His ability to build process focused, high performing teams makes me excited for the future of FoxyMoron.”

Das said, “I am thrilled to join Zoo Media and FoxyMoron at this inflection point in their journey. We’re structured to unlock exponential growth through digital transformation and the true integration of content, media, data and technology. FoxyMoron is integrated by design and we want to use this platform to elevate the impact on brands and their customers. I am excited to be leading a passionate, best in class team with high energy and the willingness to break the age-old advertising paradigm.”.

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