Mary Wrigley has launched a new variant of Snickers - called Snickers Berry Whip – this Valentine’s season and to announce the same it has come up with a new campaign ‘Blunders Happen when you are Berry Hungry’.
The campaign conceptualised by DDB Mudra North gives consumers a new perspective on love and the innocent blunders made out of affection, in line with the brand’s global proposition of ‘You Are Not You When You Are Hungry’.
Extending the campaign, Snickers India will collaborate with influencers who, along with their partners, will join us in calling out these love blunders.
Varun Kandhari, Marketing Director, Mars Wrigley, India, said, “At Mars Wrigley, India, we are committed to bringing new and exciting variants of our globally loved brands to cater to our diverse consumers in India in ways that are relevant to them. Our previous launches were loved by our consumers not just in India but globally, and we aim to continue to expand our portfolio while maintaining the brand love amongst Snickers loyalists. We are delighted and confident that this new variant is going to appease many, especially the youngsters who will love not just the flavour but also the beautiful packaging.”
The campaign is also being launched on social media platforms of the brand along with collaborations with content creators from across the country.
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