Indian CXO-driven angel platform Inflection Point Ventures has launched its maiden ad campaign announcing ‘Main Bhi Angel’.
The ad campaign is currently running during Shark Tank India on SonyLIV is aimed at professionals and other potential investors of all ages who are keen to start their asset allocation journey with a small ticket size of Rs 1,00,000 a year.
Additionally, IPV has also introduced a mechanism to inculcate a savings mindset / disciplined approach to startup investing. It is a new way of investing for the members wherein they can start contributing with savings as low as Rs 50 thousand per month towards their start-up investing preference with the platform and this can be allocated to start-up as and when they select start-up to invest-in.
In addition to this, IPV will soon be launching the campaign across social media platforms to run a 360 degrees digital campaign highlighting their new initiative and track record so far.
IPV, which says that it has invested over Rs 500 crore in 140 start-ups, aims to democratise angel investment in India. The vision of IPV is to make start-up investing more accessible and burst the myth that angel investment is only for the rich and well-connected individuals.
Vinay Bansal, Founder CEO, IPV, said, “We are a big believer of the Indian start-up ecosystem story. Indian start-ups tech prowess has put India on the global map. However, investing in start-ups remained a bastion of a few. IPV aims to change that by bringing in more first-time investors backing world-class start-ups. Currently, over 80% of our investors base comprises first time investors. With the launch of Main Bhi Angel, we want to accelerate the adoption of startup investing as an asset class and a credible wealth creation tool.”
Ankur Mittal, Co-founder IPV, said, “There can’t be a better platform than Shark Tank India for IPV to launch their first campaign. Shark Tank India has democratised the stories of entrepreneurs of India - each and every household in India has access to understanding how startup funding happens, what metrics are looked at and how funding decisions are made. Our campaign is also attempting to explain the whole process which otherwise may sound complicated to first time investors.”