IIFL Finance positions itself as go-to brand for any type of loan in latest campaign featuring Tamannaah Bhatia

Retail-focussed non-banking financial company IIFL Finance has launched ‘Sapna Aapka Loan Hamara Campaign’ with actress Tamannaah Bhatia as a part of its pan-India marketing outreach.

IIFL aims to reach 350 million+ consumers with it offerings over the next six months through the campaign and improve its leadership position in gold loan, home loan, business loan and microfinance loan segments.

The campaign is running across TV, digital, cinema, radio and print media among others. The campaign is aimed at the unbanked and underbanked segments of customers with growing credit needs. IIFL Finance serves over 8 million customers.

Manav Verma, Chief Marketing Officer at IIFL, said, “We believe in the power of small entrepreneurs in running the Indian economy. All they need is credit at the right time, which IIFL Finance understands the best. ‘Seedhi Baat’ or ‘straight talk’ is the underlying theme of all our business dealings and brand philosophy.”    

The brand campaign ‘Sapna Aapka, Loan Hamara’ translates to ‘your dreams, our loan’ – which underscores the brand’s aim to become a loan provider of choice for millions of small entrepreneurs and individual borrowers and help in fulfilling their dreams.

The campaign is directed by Himashu Tiwari, a senior filmmaker.

While considering their options for a loan, a consumer is bombarded with a lot of information that is often miscommunicated or misinterpreted. As a result, a consumer has to go through a tedious and painful journey till loan disbursal, leading to delays or drop-outs thereby forcing him to compromise on his or her plans. The film positions IIFL Finance as the go-to brand when it comes to any type of loan.

The film:

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