Hyundai Motor India announces new edition of #TheDriveWithin campaign featuring five Indian women cricketers

The brand has renewed its partnership with Smriti Mandhana, Shafali Verma, Jemimah Rodrigues, and also signed up Yastika Bhatia and Renuka Singh

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Hyundai Motor India announces new edition of #TheDriveWithin campaign featuring five Indian women cricketers

Hyundai Motor India (HMIL), the smart mobility solutions provider, has announced the next edition of its #TheDriveWithin campaign featuring five Indian women cricketers.

The five women cricketers featuring in the campaign are - Smriti Mandhana, Shafali Verma, Jemimah Rodrigues, Yastika Bhatia and Renuka Singh. 

The #TheDriveWithin campaign shares synergy with HMIL’s core fundamentals as it aims to understand the perseverance and the grit of these players. This campaign marks the celebration of these women cricketers and a testament to the years of gruelling training and hardships.

The five individual stories will demonstrate their motivation and serve as a platform for encouraging budding sports talent in the country to win more accolades for India at the global level.

Tarun Garg, Chief Operating Officer, HMIL, said, “Hyundai Motor India deeply affiliates with our country’s sports spirit with a strong resolve to support the upcoming talent in the country. Athletes throughout the world are empowered by conviction and determination and they put in years of arduous training to become the best contenders at a global level. Driven by the same spirit within our organisation, we aim to provide the best experience to our customers with our world-class products and future mobility solutions. #TheDriveWithin Campaign since 2022, has been the expression of Hyundai to bring forward the authentic narratives of Indian women cricketers and highlight their drive for victory so as to foster the spirit of sportsmanship across the country. It was so amazing to hear the illustrious accomplishments and stories of Smriti, Jemimah, Yastika and Renuka. At the same time, we missed Shafali at the shoot for the campaign, as she was making India proud on the global stage with the recent win.” 

Mandhana said, “I have always known Hyundai to be an iconic and inspirational brand across the world. I am happy to be associated with a brand which is pioneering a Customer First approach and Future Mobility solution. I look forward to being part of the Hyundai family and its captivating growth journey.”

Thakur said, "Connecting people with quality time. This is what Hyundai believes in and their vision is the true testament of the same. I am grateful to be part of the Hyundai Family and looking forward to this association as I pace myself towards grander growth."

Bhatia added, “Being a Hyundai owner myself, it is a matter of sheer pride & honour. I look forward to being part of the Hyundai family and tagging along with their growth journey.”

Rodrigues further said, “Tremendously happy to continue my relationship with Hyundai. It is highly motivating to be associated with a progressive brand like Hyundai which deeply shares the spirit of cricket and continuously puts efforts to support in every way”

Verma stated, “I’m pleased to be a part of the Hyundai family, which means a lot to me. Being committed to perform at the highest level and aiming to bring the best for the country is something we mutually share as our core belief.”

Hyundai Hyundai Motor India Jemimah Rodrigues Shafali Verma Smriti Mandhana HMIL The Drive Within campaign Indian women cricketers Yastika Bhatia Renuka Singh