Reality show Bigg Boss has continued its association with the Garnier Men brand and has ensured its integration within the show across the seasons.
Bigg Boss has become a platform for brands to collaborate over the last decade and a half that offers a canvas for advertisers to connect with their target audience.
Continuing its 12-year-long successful partnership with Bigg Boss, Garnier Men associated in the 16th season to create some brand integrations.
Garnier Men has always laid emphasis on the branded tasks which focused on physical strength. This season, the brand explored the wit and grit of the men of the house.
Anshuman Wanchu, General Manager – Gariner, L'Oréal India, said, “Garnier Men’s association with Bigg Boss has not just been enduring but also deep-rooted one. Bigg Boss as an IP continues to break barriers both on TV and on digital platforms, and we’re delighted to be associated with it for over 12 years. Garnier Men stands tall as an ever-evolving brand and our synergistic approach with Bigg Boss and Colors has enabled us in reaching the right audience in the right manner.”
Pavithra KR - Head, Revenue, Colors, Viacom18, said, “Our 12-year association with L’Oreal speaks volumes of our successful partnership. TV works on familiarity and the presence of L’Oreal and Garnier over the seasons has given both brands a strong mutual association and affinity. Men of the BB house have been engaging and resonating with Garnier products and attributes throughout the years of our association. This year, we not only focus on the physical strength but also the confidence and wit of the men through effective storytelling.”
The 16th season of Bigg Boss is focused on offering a robust experience to brand partners through means of engagement, excitement and entertainment. The idea is to assist the brands in creating a powerful narrative that has the potential to build a lasting connection with the audience through content present in multiple markets cutting across geo-social cross-sections in India.