Cholayil appoints Anupam Katheriya as its new Chief Executive Officer

Cholayil, the parent company of household brands such as Medimix and Cuticura, has announced the appointment of Anupam Katheriya as its new Chief Executive Officer.

Katheriya brings over two decades of experience in the consumer goods industry having served in leadership positions at multinationals like Heinz, Nestle and Emami. He is an alumnus of IIM Ahmedabad and Delhi College of Engineering. ​

At Cholayil, Katheriya will be spearheading the growth and diversification plans of the company across its portfolio of brands.

Pradeep Cholayil, Chairman and Managing Director, Cholayil, said, "We at Cholayil have always focused on building teams that bring in fresh perspectives and help us push the envelope of how we think about our business today from a family run business to a professional one. We welcome Anupam onboard to lead Cholayil and our illustrious portfolio of diverse brands. In his past roles across leading consumer goods companies, he has a proven track record of building strong brands in large categories. We want to become a wholistic personal care company and we are confident that with his wide experience, Anupam will help us grow our omnichannel brand presence and help take our purpose forward across various consumer touchpoints. We aspire to achieve a 1000 crore turnover in the near term for which we are investing in our brands, people, processes and infrastructure. Anupam will enable the growth by identifying the right financial sources and lead business transformation.”

Katheriya said, "Cholayil has strong equity and base in Ayurvedic and natural products and has potential to scale​-​up as we contemporise our offering further and reach out to newer segments. Amongst our portfolio of brands, Medimix is truly a symbol of trust and quality for more than 50 years now. It is indeed a great opportunity and honour for me to add value to the portfolio of brands and take them to newer heights. I truly admire the vision of the management for future growth and the way each brand needs to be transformed into a larger personal care brand. We have aggressive plans for making this company as Rs 1000 crore in the near term. Cholayil is well-positioned for growth, and I am excited to unlock the Company’s significant potential for our consumers, employees, investors and other stakeholders.”

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