Valentine’s Day is an important event not only for those who are in love, but also for brand's who hope to use it to connect with their target audience.
Here’s a look at how some of the brands did the same in 2023.
McDonalds- McDonald's India (West and South) has released an ad film promoting its coffee at McCafe.
The #BrewSomeLove campaign tells people to indulge in conversations and have fun with their loved ones at McCafe's.
"After all, every coffee at McCafé is a story in the making, just like Andy and Rhea in the film," says the brand.
Pepsi- The brand this year empowered singles with an anthem and redefined how youngsters look at the day of love. Its #SoloandHappy campaign celebrates singlehood.
Jalebi - The dating app launched a new ad campaign ‘Love, Care, Repeat’ that showcases the importance of self-care, self-empowerment, and mindfulness while dating.
The ad film depicts different aspect of a healthy approach to self-love and care. From focusing on one’s own physical and emotional needs to not settling for less than than what one deserves, these films encourage viewers to live their best lives.
BlueStone - The jewellery brand relaunched their TVC campaign, 'Love is in the Little Things’. The TVC breaks through the clutter of over-the-top fairy-tale love stories to highlight the small moments that make a relationship shine.
Domino’s India- The pizza chain introduced a limited edition heart-shaped pizza. They also launched a digital campaign for the same. The campaign #SayItWithAPizza showcases experience of ‘situationship' and how the brand plays cupid.
Doritos - The brand celebrated Valentine’s Day by launching Doritos Sizzlin’ Hot. They also had an extensive digital campaign for the same. The brand created a witty and steamy dating profile for the flavour. What followed was a quirky social media banter between brands.
From Uber talking about taking one to Sizzlin’ Hot places' to Pepsi saying "It's not you, it’s me'. Other brands like Slice, KFC, Taco Bell, 7Up, Sting, Durex, Make My Trip, Yatra.com, Cornetto, Dish TV, Mamaearth, and Kohler, also joined in on the banter on social media.
JustDogs- The pet care brand launched its Valentine’s Day campaign ‘LoveTales’ to celebrate the beautiful bond between pet parents and their furry companions. The brand encouraged everyone to consider adopting a pet and experience the unconditional love and joy they bring to our lives.
Amazon miniTV- The brand launched an interesting digital content campaign. The campaign titled #LoveyaLocha focused on attracting the GenZ to its content library.
Mia by Tanishq - The brand launched its 'Rare Pair' collection for Valentine's Day. This was supported by digital campaign which consisted of nine reels depicting Mia's role in blossoming relationships.
The campaign is created and conceptualised by Schbang
Wrangler Jeans- This year the brand came up with #ripyourex campaign. The campaign focuses on encouraging people to move on from their past experiences and gain perspective on their own lives. And while they’re at it, move on from their old denims to a new pair too.
They came up with a BreakUp Bot powered by ChatGPT that will help users by giving them fun, witty one liners to forget about, and break up with past heartaches. The brand also had ‘emotional release zones’ at select Wrangler stores as the second touch point of the #RipYourEx campaign. These zones will allow people to rip up their old jeans as a symbol of moving on from the past.
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