FMCG company Bonn Group of Industries has roped in Dawinder Pal as Business head for House of Veda and Group Marketing Head.
In his role as Head of Marketing at Bonn, Pal will be responsible for handling the business marketing strategies to evolve and scale up their brand through engaging content.
As Business Head, he will be responsible for the overall business growth, expanding product sales and will oversee the operations for House of Veda.
An MBA from Birla Institute of Management Technology, he comes with an experience of over 13 years in diverse business categories.
Prior to Bonn, Pal was heading marketing for Bikano. He has also served as a Category Head in companies like Dharampal Satyapal Group, Catch Salts and Spices, Shriram Group, Mawana Sugars and Ozone Group.
He also played a major role in changing consumer mindset during revamping of Nomarks brand from a problem solution to a daily regime brand.
Pal said, “This is my second stint with the brand and I cannot be more thrilled about getting this opportunity twice with a brand like Bonn that has carved a niche for itself in the FMCG industry. I look forward to developing marketing campaigns that are not just unique but effective at the same time and will help the brand achieving its targets and also to contributing to the growth of the company and play a significant role in the brand’s vision.”