Alia Bhatt and Ranbir Kapoor say lasting relationships are the core for Rungta Steel TMT in its latest TVC

Rungta Steel of Rungta Mines (RML), the integrated steel manufacturer, has unveiled its third television commercial harping on the core facet of their brand and company- lasting relationships.

Actors Alia Bhatt and Ranbir Kapoor are seen in an exchange in the TVC, where Kapoor is seen discussing the standout features of what Bhatt assumes one to be about their relationship but turns out it was Rungta Steel TMT Bar that Kapoor talks about- one that is long lasting, strong, shock-absorbent and stays by your side.

The TVC ends with the tagline ‘Ekdum Solid’ indicating the presence of Rungta Steel TMT Bars.

Arvind Kumar, Senior GM and Head, Sales and Marketing (TMT), said, “The third part of our TVC campaign was conceptualised to communicate the key role of Rungta Steel TMT Bar and services that has enabled our customers to confidently use our product in a plethora of applications. The core thought for the campaign was to bring to focus our relationship with all our stakeholders that is at the heart of everything we do.”

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