Aaj Tak led the pack, followed by ABP News and Star Vijay Television amongst the top 12 social properties by engagement in Media and Entertainment in India in January 2023, according to Comscore ratings.
Below is the full list of the top 12 social properties in media and entertainment in India, January 2023:
|
|
Properties
|
Actions (CP)
|
Audience (CP)
|
|
1
|
Aaj Tak (IN)
|
70,978,073
|
34,539,478
|
|
2
|
ABP News (IN)
|
29,953,425
|
29,683,131
|
|
3
|
STAR Vijay Television (IN)
|
29,002,776
|
12,658,551
|
|
4
|
HT Media Group (IN)
|
21,974,814
|
17,333,273
|
|
5
|
ABP Live Marathi - ABP Majha (IN)
|
16,726,155
|
7,888,430
|
|
6
|
INDIA TODAY (IN)
|
16,287,293
|
21,833,263
|
|
7
|
Zee News (IN)
|
14,456,531
|
24,031,160
|
|
8
|
Times Now Navbharat (IN)
|
14,322,887
|
1,243,654
|
|
9
|
Zee Kannada (IN)
|
14,142,528
|
3,120,322
|
|
10
|
PINKVILLA (IN)
|
13,939,608
|
6,508,002
|
|
11
|
India TV (IN)
|
12,777,656
|
12,984,463
|
|
12
|
YRF - Yash Raj Films (IN)
|
11,327,995
|
23,492,318
|
Source: Shareablee Powered by Comscore, Media and Entertainment, January 2023, Instagram, Facebook and Twitter, India
With the rise of digital and social media, it has become more important than ever to understand the brands that are connecting with audiences on a large scale.
With Shareablee powered by Comscore, publishers can see not only their digital audience and engagement but their social interaction with their audiences to define better monetisation strategies.
The Media & Entertainment industry in India continues to thrive. In January 2023, the category saw 514,887,857 cross-platform actions on Facebook, Instagram and Twitter with an audience of 723,878,825 followers.
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