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Aaj Tak tops Comscore's social media ranking by engagement in M&E in January

ABP News and Star Vijay Television ranked No.2 and 3 amongst the top 12 social properties in India

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BestMediaInfo Bureau
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Aaj Tak tops Comscore's social media ranking by engagement in M&E in January

Aaj Tak led the pack, followed by ABP News and Star Vijay Television amongst the top 12 social properties by engagement in Media and Entertainment in India in January 2023, according to Comscore ratings.

Below is the full list of the top 12 social properties in media and entertainment in India, January 2023:

Properties

Actions (CP)

Audience (CP)

1

Aaj Tak (IN)

70,978,073

34,539,478

2

ABP News (IN)

29,953,425

29,683,131

3

STAR Vijay Television (IN)

29,002,776

12,658,551

4

HT Media Group (IN)

21,974,814

17,333,273

5

ABP Live Marathi - ABP Majha (IN)

16,726,155

7,888,430

6

INDIA TODAY (IN)

16,287,293

21,833,263

7

Zee News (IN)

14,456,531

24,031,160

8

Times Now Navbharat (IN)

14,322,887

1,243,654

9

Zee Kannada (IN)

14,142,528

3,120,322

10

PINKVILLA (IN)

13,939,608

6,508,002

11

India TV (IN)

12,777,656

12,984,463

12

YRF - Yash Raj Films (IN)

11,327,995

23,492,318

Source: Shareablee Powered by Comscore, Media and Entertainment,  January 2023, Instagram, Facebook and Twitter, India

With the rise of digital and social media, it has become more important than ever to understand the brands that are connecting with audiences on a large scale.

With Shareablee powered by Comscore, publishers can see not only their digital audience and engagement but their social interaction with their audiences to define better monetisation strategies.

The Media & Entertainment industry in India continues to thrive. In January 2023, the category saw 514,887,857 cross-platform actions on Facebook, Instagram and Twitter with an audience of 723,878,825 followers.

Info@BestMediaInfo.com

Aaj Tak social media M&E ABP News Comscore media and entertainment social properties
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