22feet Tribal Worldwide bags digital AOR mandate of Flipkart

E-commerce marketplace Flipkart has awarded its digital AOR mandate to 22feet Tribal Worldwide.

The account was won following a multi-agency pitch.

The mandate includes managing Flipkart’s digital campaigns and strategy.

22feet Tribal WW will help the brand drive business growth through creativity, with a focus on strengthening Flipkart’s fashion, BGMH and mobile phone categories.

With an exponential surge in consumers migrating to online shopping since the pandemic, the e-commerce industry is projected to be valued at $350 bn by 2030, as per a recent report by IBEF. Given the new opportunities for e-commerce to unlock its full potential, the agency will focus on strengthening Flipkart’s relationship with its customer base.

22feet Tribal WW will also use creativity with the aim to bring in new consumers who are yet to explore e-commerce.

Preetham Venkky, President - 22feet Tribal Worldwide and Chief Digital Officer, DDB Mudra Group, said, “With this digital AOR mandate, we are thrilled to be partnering with Flipkart. Our commitment to creatively enabling Flipkart’s next stage of growth with an increased focus on strengthening their commercial spectrum is hugely exciting.” 

“Our teams will provide unexpected and clutter-breaking solutions to help India’s homegrown e-commerce market leader overcome new challenges in the online marketplace.”

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