Zigly, the tech-enabled omni-channel pet care brand, has announced the launch of a new brand campaign titled #NoCompromise.
The campaign intends to spread a message among pet parents to not compromise in delivering quality pet care services to ensure the well-being and happiness of pets.
The brand campaign went live on January 26, 2023 for a month across social media, YouTube, Radio, My Gate app, OOH and will also be extended at all their experience centres.
The entire campaign includes four films of 15-20 seconds each, scheduled for launch with one film every week.
Pankaj Poddar, Group CEO, Cosmo First, said, “We have come to a point in our lives where we no longer want to settle for anything less than the best. We want the best fashion, the best food, and the best services. This change in consumer behaviour has also been observed among pet parents who now prefer to take their pets to brands that offer a variety of options and high-quality products and services. Zigly is proud to be a part of this journey and help raise awareness about the importance of not compromising when it comes to our pets' overall wellbeing. Through our campaign #NoCompromise, we aim to inspire and educate people on quality pet care.”
The campaign, which will include a variety of marketing initiatives, is designed to educate pet owners about the importance of quality pet parenting.
Ambarish Sikarwar, Business Head, Zigly said, “Pet parents always want the best for their furry children, but good quality pet care products and services can be difficult to find. Zigly offers a wide range of services and products that are practical and affordable so that they don't have to make compromises when it comes to their pet's needs. We're continuously expanding our product line to be able to offer even more solutions for pet parents, and all of our products are designed with pets' comfort and practicality in mind. For Zigly, this campaign is a commitment to never compromise on what's best for your pets.”
Additionally, Zigly will set up no-compromise booths in their stores during the campaign to shower love on furry friends.