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uppercase makes The Rethink Company its integrated brand partner

The appointment was made without a pitch, as per the brand

GRS-certified sustainable travel gear brand - uppercase has appointed The Rethink Company as its integrated brand partner.

It is important to note that the appointment was made without a pitch.

Sudip Ghose, Founder and MD of Acefour Accessories, the company behind uppercase, said, “We are pleased to welcome The Rethink Company on board to partner us in our journey to build a beautiful world. We are introducing, for the first time in the luggage category, standout fashion that is built with sustainable material such as recycled plastic bottles. With our vision for the category and The Rethink Company’s disruptive thinking, we are confident we will make uppercase a brand the progressive young consumers love and advocate.”

Nirmalya Sen, Founder and CEO of The Rethink Company, said, “As we entered our third year in May 2022, we decided to focus on three areas. Primary among them was meaningful and ambitious start-ups. We couldn’t be more delighted to partner uppercase, a brand with a meaningful purpose and category-redefining products. What makes the experience richer is a great blend of a leadership team with years of experience in creating market leaders in the luggage segment and the hunger of a new-age start-up to build a beautiful world.”

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