Tonic Worldwide bags jewellery brand Waman Hari Pethe's digital mandate

Tonic Worldwide, the digital-first creative agency, has won the digital mandate for jewellery brand Waman Hari Pethe.

Tonic Worldwide has come on board as the digital partner for the brand with a mission of growing the business through integrated brand communication. The account will be handled out of the agency’s Mumbai office.

The jewellery brand was founded in the year 1909 and has a legacy of 114 years.

WHP Jewellers is the online counterpart of the Waman Hari Pethe brand, helmed by Aditya Pethe.

Chetan Asher, Co-founder and CEO, Tonic Worldwide, said, “We are excited to partner Waman Hari Pethe in its vision to reach the digital audience with WHP, the digital brand that will cater to the younger generation. This TG is increasingly getting more interested in the category. With our digital first approach to brands and the understanding of e-commerce funnels, we wish to put the brand in the TG’s top consideration. Our specialist arms GIPSI, Twip and Yellow Labs will play an important role along with our Media expertise in realising this vision.”

Pethe, MD at Waman Hari Pethe Jewellers, said, “With this new venture we are looking at creating an online brand identity for WHP Jewellers that will have pan India resonance. Our aim is to expand The Waman Hari brand to include a larger group of patrons especially the younger generation through relatable and trending content. We are looking forward to this new journey.”

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