Times Prime's OOH campaign showcases its new offer launches and exclusively curated events

Times Prime, the premium subscription service, has launched its outdoor campaign at Cyber Hub, Gurugram that showcase its new offer launches and exclusively curated events.

The campaign will run for three months and will feature 16 sides of pole kiosks placed throughout the shopping and dining destination.

Times Prime has attempted a tongue-in-cheek communication that targets their products and brands’ USP. The campaign is designed keeping in mind the audience of Cyberhub and features Hinglish language for building relatability.

"We are thrilled to launch our new outdoor campaign at Cyber Hub, one of the most popular destinations in Gurugram. We believe that this campaign will be a great way for us to reach our target audience and showcase what makes Times Prime unique and valuable. With our tagline positioning the membership as the only membership that you ever need – a single membership that covers everything from dining, travel, shopping, entertainment and many more," said Harshita Singh, Business Head of Times Prime.

Times Prime offers a range of benefits on a single platform, from shopping to entertainment and lifestyle, brands like Starbucks, Myntra, Uber, Disney+ Hotstar, SonyLiv, Google One, and many more.

It positions itself as a super app that curates subscriptions and benefits besides elevating lifestyle with superior and exclusive access to global brands and experiences.

The campaign is designed to create a sense of urgency and dramatise the importance of availing the benefits of Times Prime subscription.

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