TapOnn ropes in Aarti Samant as brand marketing consultant

Digital networking start-up TapOnn Digital has announced the roping in of Aarti Samant as the brand marketing consultant.

Samant will be entitled to oversee all the brand marketing strategies and company communications. With her expertise, she will efficiently modernise marketing and advertising strategies to suit the era of digital advertising with the amalgamation of various media podiums.

Besides corporate communication, Samant will avant-garde the brand's digital communication strategy, aiming to make TapOnn the number one smart networking platform in India. 

Having scaled her start-ups, Sorted and Masala Tokri, Samant started with her passion for digital marketing as an independent consultant in 2022, wherein she helped build some brands like Green Soul and Kingdom Of White, Silkroad Coffee Company and collaborated with other agencies for brands like Durex, Dabur, and Big Bazaar for the last two years.

She boarded TapOnn Digital (NFC-tech backed smart business cards) with the responsibility for driving transformation, growth and profitability for the company's portfolio, including market intelligence and digital solutions across the region.

Samant said, "TapOnn's vision to revolutionise the world of modern networking and how its products will empower today's working professionals to grow their business totally resonated with me as an entrepreneur. In our ever-changing, complex world, TapOnn is making us smart by helping us level-up our networking game. I look forward to walking the brand on its journey toward success with the right strategies, helping drive a positive impact for brands and consumers."

Dhruv Jolly, Founder of TapOnn Digital, stated, "Aarti Samant has accumulated her prominence as a star marketer, over the tenure of her expert excursion, in marketing strategies with relevant experience dealing with branding building for the most prominent MNCs of the nation. She has donned multiple hats with equal ease and proved her excellence in each sector. She will be a huge asset to our business as we continue building relationships and pushing for growth in this dynamic market."

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