Tamannaah Bhatia becomes IIFL Finance's brand ambassador

Non-banking financial companies (NBFC) IIFL Finance announced that it has roped in actor Tamannaah Bhatia as its brand ambassador.

IIFL Finance is a retail-focussed NBFC and it says it has a loan AUM of $7 billion, serving over 8.5 million customers across India, through its branches and multiple digital platforms. Its offerings include gold loan, home loan, business loan and personal loan.

It also has a subsidiary – IIFL Samasta Microfinance and is in the process of setting up a MSME neobank – IIFL Open Neobank – in partnership with Open Financial Technologies. 

Manav Verma, Chief Marketing Officer of IIFL, said, “We want to be the loans destination of choice fulfilling dreams and goals of millions of Indians who don’t have easy access to credit. Ms Tamannaah is a top actor in India since the last fifteen years and has a deep connect with our customer segments. The association will further alleviate our brand strengths together.” 

Bhatia said, “I am delighted to be associated with IIFL. Being a dreamer, I can identify with dreams of millions of Indians and respect the role IIFL plays by providing credit across India. IIFL Finance’s brand philosophy – “SeedhiBaat” – reflects in their simple, straight forward product offerings and seamless processes, which also resonates with my professional philosophy.” 

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