BeLive Technology, the solutions provider of live and video commerce technology, has announced the naming of Sunil Nair as its President.
This new addition is aimed at strengthening its current management team as the company prepares for a new growth plan globally.
Nair has over 15 years of senior management experience, including a decade of strategic development and plan execution at global video and technology companies, most recently as Managing Director APAC Region and CEO, Firework India.
As the CEO of Firework India, Nair successfully established Firework's brand and service with relationships with major telecom companies like Jio, Airtel and Vodafone Idea, with ecosystems like Google Discover and helped Firework become the go-to solution provider for D2C brands that wanted to use Livestream commerce to engage with their customers.
Before that, he served as Chief Operating Officer of ALT Digital Media Entertainment in India.
"Sunil is the right addition for BeLive," said Kenneth Tan, CEO and CoFounder BeLive. "Sunil's extensive video technology and media entertainment background and business development skills will help us strengthen channel partnerships, develop strategic alliances and expand our international sales presence. We believe his strong leadership experience will help focus BeLive during their turnaround process and return to profitability and expand globally."
"I am very excited to join the BeLive team," said Nair. "BeLive's suite of products and services is best suited to serve the requirements of the enormous market that has emerged globally for Livestream commerce. Kenneth and his team have done a fabulous job of building a viable business model by understanding the needs of the local markets and catering and customising the product. I see BeLive emerging as a strong partner to enterprises and brands that want to use technology to retain and entertain their customers.”