StanPlus, the medical emergency response platform, has announced four new business verticals to create, build and offer a holistic emergency care network in the country, which will be built under a new identity, Red.Health.
The name change is rooted in the company’s aim to strengthen India’s emergency medical system through Rapid emergency dispatch.
Known as India's version of 911, the rebranding will further build on the narrative through a broader spectrum of services. Under the Red.Health umbrella, the company will offer four new business verticals inline with its mission to build India’s largest medical emergency response network.
To expand its current offerings, the company is also establishing a technology centre within, namely Red Edge, that will strengthen the existing technical support and work on new product development for all the new business verticals.
Red Edge will be leveraged under Suhas Kulkarni’s leadership, CPTO, and Founding member, Red.Health.
Prabhdeep Singh, Founder and CEO, Red.Health, said, “India is making progress in addressing the over 500,000 emergency cases through timely interventions each year. Since the concept of EMS is fairly new, the biggest challenge for EMS has been infrastructure and manpower. With the launch of our new verticals, we are embarking on a new endeavour to build India’s largest emergency network. Our mission is to build this through partnerships and training to deliver expert care with speed, empathy and reliability. Our tech-led services are the solution in the time of crisis and as we transition into Red.Health, we are staying true to our mission of patient first approach of saving lives.”
The rebranding coincides with the shift in the brand’s logo, website and social media channels with the campaign being visible across multiple communication touch points including digital, outdoor and social.