Sleepwell recently launched its “Gift well with Sleepwell” for the wedding season.
The wedding season is a stressful time not just for couples, but also for friends and family. Deciding what wedding gift to give has never been harder. Keeping this in mind, Sleepwell spotted an opportunity launched the multimedia campaign.
The campaign approach is to introduce people to the idea of gifting a Sleepwell mattress this wedding season and own the space of wedding gifting.
As it is considered the beginning of a new relationship, wedding is the most apt time to gift a mattress to the couple. Sideways Consulting’s campaign for Sleepwell attempts to capture this emotion, and it highlights the importance of a comfortable and cosy mattress after all the tiring wedding ceremonies and rituals.
Abhijit Avasthi, Founder - Sideways Consulting, said, “The campaign was as much fun as weddings themselves. It’s a great start to our relationship with Sleepwell. As we look to build a strong brand, we’re sure this will be the first of many interesting campaigns we do as a team.”
Nilay Moonje and Sameer Sojwal, Creative Heads and ECDs, Sideways Consulting, said, “Indian weddings are not just big, but they are also the most chaotic and tiresome. To the hassled newly-weds, what could possibly be the best and most appropriate gift? Well, the gift of comfort at the end of the craziest day of their lives. And that is what we attempted to present in the most memorable way.”
Rakesh Chahar, Director Marketing and Sales - Sheela Foam, said, “Sleep is an important part of our life, more so, the role of a right mattress in getting good sleep. To highlight this, we found wedding to be an important life occasion as it is enjoyable but can be very busy and tiring. Thus, a good mattress giving good sleep plays the right role on a wedding occasion. We are confident that consumers will love the idea of Sleepwell mattress as a good gift to married couples and further enhance the love people have for the brand.”
This multi-media campaign, across TV, Out-of-Home, Radio, print, digital and retail activations, is one of the biggest from Sleepwell.
Agency - Sideways Consulting
Leadership Team: Abhijit Avasthi, Sonali Sehgal
Creative Heads and ECDs: Sameer Sojwal, Nilay Moonje
Creative Team: Misht Srivastava, Viraj Nandivadekar, Prashant Sinha, Hemant Harjani
Account Management: Aditya Dhull, Meet Parikh, Palomi Goradia
Production House: Jamic Films
Director: Shirish Dahiya
Producers: Mekala Krishnaswamy