Singapore Airlines' new campaign showcases a world-class travel experience for customers

Singapore Airlines (SIA) has launched its latest global brand campaign, ‘Welcome to World Class’.

The campaign will run on television, print, digital, out-of-home, and social media platforms. It reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey.

This is epitomised by SIA’s cabin crew in the 90-second campaign video, which highlights their varied and personal experiences with people and cultures from around the world.  

Directed by filmmaker Liz Murphy, the video was filmed in Singapore, Auckland in New Zealand, Barcelona in Spain, Mumbai in India, and Shanghai in China.

The airline conducted research to measure its global brand perception, and used the findings to create a campaign that aims to resonate with customers around the world.

Lee Lik Hsin, Executive Vice-President Commercial, Singapore Airlines, said, “At Singapore Airlines, service excellence is deeply ingrained in our DNA and our customers are at the heart of everything we do. This campaign highlights our unwavering commitment to deliver a world-class travel experience, no matter the duration of the journey. Our award-winning cabin crew are central to this promise, with their rich and diverse experiences, as well as their dedication to customer service, having a positive impact on everyone around them.”

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