Ogilvy Mumbai picked up Best of Show, two Best of Disciplines, and the Cultural Driver Award for “Shah Rukh Khan-My-Ad” on behalf of Cadbury Celebrations, and ranked as the 2022 One Asia Agency of the Year, at the One Asia Creative Awards 2022. Indian agencies won a total of 17 awards at the event.
The work created by Wavemaker Mumbai, Rephrase.ai Bengaluru and The Pack Mumbai, won Best of Discipline in Experiential and Immersive and Public Relations, three Golds (one each in Experiential and Immersive, Public Relations, and Social Media), a Silver in Social Media, and three Merits.
Ogilvy Mumbai, working with Vanilla Films Mumbai and Ronin Labs Pune, also won the One Asia Sustainable Development Goals Award for “Memory Karaoke” on behalf of MTV and ARDSI.
Based on cumulative points for awards won, Ogilvy Mumbai was ranked as One Asia Agency of the Year, “Shah Rukh Khan-My-Ad” was the Highest Ranked Work of the Year, Cadbury was Client of the Year, and Harshad Rajadhyaksha and Kainaz Karmakar jointly won the CCO of the Year.
Other wins for India at the awards were as follows:
· Ek Type Mumbai “Anek Multi-script” for Google Font in TDC Typography Discipline.
· Ogilvy with Wavemaker, both in Mumbai, “Perk Disclaimers” for Cadbury Perk in Integrated.
· Ogilvy with Vanilla Films, both Mumbai, and Ronin Labs Pune, “Memory Karaoke” for MTV and ARDSI.
· Byju's Bangalore with Dora Digs Mumbai for its own “Master Ji” in Brand-Side.
· Byju's Bangalore with Dora Digs Mumbai for its own “Master Ji” in Film and Video Craft.
· Ogilvy India Gurugram with Vikas Maurya Films New Delhi and Gameplan West Bengal, “The Legacy Project - Indian Handcrafted Textiles” for Pernod Ricard India in Print & OOH Craft.
Other Best of Discipline winners were Ogilvy Singapore with Ogilvy Kuala Lumpur for “Flags of Generosity” on behalf of Cadbury in Design, Ogilvy Group Thailand with Illusion CGI Studio, both Bangkok, for Live Long Life Company/Googo Green “No Pests Allowed” in Print & Out of Home, and Dentsu with (Tsuzuku) and Dentsu Craft, all in Tokyo, for Suntory “Tennensui Endless Dawn” in Film and Video Craft.
The Green Award was won by Innocean Worldwide with Planit Production, both in Seoul, for “Hydrogen Garbage Truck” on behalf of Hyundai Motor Group.
The complete list of 2022 winners in ONE Asia, produced by The One Club Asia, can be viewed here.
This year’s top ONE Asia APAC Rankings honours, based upon cumulative scores for awards won across all disciplines, are as follows.
Top 10 One Asia 2022 Agency Ranking:
1. Ogilvy Mumbai
2. Special New Zealand Auckland
3. Ogilvy Group Thailand Bangkok
4. Innocean Worldwide Seoul
5. Ogilvy Singapore
6. (Tsuzuku) Tokyo (tie)
6. Dentsu Tokyo (tie)
8. Ogilvy Malaysia Kuala Lumpur
9. BBDO Bangkok
10. TBWA\Media Arts Lab Singapore
Other rankings for One Asia 2022 include the following.
· Independent Agency of the Year: Special New Zealand Auckland
· Brand-Side/In-House Agency of the Year: LIFULL Tokyo
· Client of the Year: Cadbury
· Production Company of the Year: The Post Office Auckland
· Music and Sound Company of the Year: Resonance Sonic Branding Sydney
· Agency Network of the Year: Ogilvy Group
· Agency Holding Company of the Year: WPP
· Highest Ranked Work of the Year: “Shah Rukh Khan-My-Ad” by Ogilvy Mumbai with Wavemaker Mumbai, Rephrase.ai Bengaluru and The Pack Mumbai for Cadbury Celebrations.
· CCO of the Year (tie): Harshad Rajadhyaksha, Sukesh Nayak, and Kainaz Karmakar, all from Ogilvy.
· ECD of the Year (tie): Jonathan McMahon and Lisa Fedyszyn, both Special New Zealand Auckland.
· Creative Director of the Year: Arnya Karaitiana, Special New Zealand Auckland.
· Art Director of the Year: Kimberley Scott, Special New Zealand Auckland.
· Copywriter of the Year: Anh Nguyen, TBWA\Media Arts Lab Singapore.
Overall, there were 18 Gold, 19 Silver, 28 Bronze and 56 Merit One Asia winners for entries from Australia, Mainland China, India, Japan, New Zealand, Philippines, Singapore, South Korea, Taiwan-China, Thailand and Vietnam.
The top five countries were Thailand with 31 winners, India and New Zealand with 17 each, Japan with 16, and Singapore with 12.
A jury of more than 70 top creatives from 19 APAC countries and regions — as well as a handful of international creative leaders — judged this year’s entries.