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Ogilvy Mumbai placed at #6, Dentsu Webchutney #10 in One Club global agency rankings

‘The Unfiltered History Tour’ by Dentsu Webchutney Bengaluru for Vice World News is ranked at No. 5 in the Highest Ranked Work category

With the culmination of the year’s industry awards marked by last week’s announcement of 2022 ONE Asia Creative Awards winners, The One Club has announced its final 2022 Global Creative Rankings, which incorporates results from all of the club’s global, regional, and local awards shows.

Ogilvy Mumbai and Dentsu Webchutney are ranked No. 6 and 10 in the agency rankings globally.

“The Unfiltered History Tour” by Dentsu Webchutney Bengaluru for Vice World News is ranked at No. 5 in the Highest Ranked Work category.

This global benchmark report is a comprehensive ranking of agencies, brands and individuals based on points earned from their winning entries in The One Show 2022, ADC 101st Annual Awards, Type Directors Club TDC68/25TDC competitions, ONE Asia 2022, and The One Club Denver, San Diego, and Miami chapter awards programs.

Ogilvy Mumbai picked up Best of Show, two Best of Disciplines, and the Cultural Driver Award for “Shah Rukh Khan-My-Ad” on behalf of Cadbury Celebrations, and ranked as the 2022 One Asia Agency of the Year, at the One Asia Creative Awards 2022.

Harshad Rajadhyaksha, Kainaz Karmakar and Sukesh Nayak jointly won the CCO of the Year at the 2022 One Asia Creative Awards.

Brand rankings:

1. Google

2. Apple

3. Cadbury

4. Dove

5. VICE World News

Agency Network Rankings:

1. Ogilvy Group

2. Leo Burnett Worldwide

3. Publicis

4. DDB Worldwide

5. FCB

Highest Ranked Work:

1. “The Lost Class” by Leo Burnett Chicago for Change the Ref

2. “Piñatex” by L&C New York for Dole Sunshine Company and Ananas Anam

3. “Real Tone” by Google Devices & Services Creative Team Mountain View for Google

4. “David’s Unusables” by Special New Zealand and The Post Office, both Auckland, for Motor Neurone Disease New Zealand

5. “The Unfiltered History Tour” by Dentsu Webchutney Bengaluru for VICE World News

Leo Burnett Chicago’s stellar performance is largely based on wins for “The Lost Class” on behalf of Change the Ref. The office achieved the top spot in the mid-year release of the Global Creative Rankings in May 2022 at the conclusion of last year’s Creative Week, and maintained the position after the full-year’s points were totalled for all One Club global, regional and local shows.

Agency participation in regional and local shows helps networks and holding companies with their global rankings.  This was illustrated in 2022 in the strong showing in the just-announced ONE Asia Creative Awards by Ogilvy offices in Bangkok, Gurugram, Kuala Lumpur, Melbourne, Mumbai, Singapore, Sydney, and Tokyo, which helped propel the brand to the top agency network spot in the final 2022 ranking, and moved WPP from third place to first for holding companies.

“This 2022 Global Creative Ranking is truly comprehensive, for the first time encompassing more global, regional and local awards competitions than any other source,” said Kevin Swanepoel, CEO, The One Club for Creativity.  “As the industry’s foremost global nonprofit organization for the creative community, The One Club is in a unique position to provide this definitive measure for global creative excellence.”

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