Nykaa Fashion has onboarded American Gen Z label, Cider, on its platform. It also launched a new campaign, featuring actor Alaya F, to announce the same.
As part of this collaboration, Cider’s stylish and high-quality clothing will be made available to everyone in India.
Founded in 2020, the Los Angeles-based label promotes self-expression by offering everyday statement pieces for everyone, everywhere.
Michael Wang, Founder and CEO of Cider, said, “Cider is a global brand since day 1. We are super excited about reaching one of the largest markets in the world through our partnership with Nykaa Fashion. The wide range of clothing in trendy designs is sure to win over many fans with something for every mood.”
Adwaita Nayar, CEO, Nykaa Fashion and Co-founder of Nykaa, said, "We are focused on curating the best brands from international markets, and extending our fashion assortment with Cider is truly exciting. Cider has made waves with its uber-stylish offerings that resonate with Nykaa Fashion in terms of having unique fashion-forward options. We are excited to onboard one of the strongest GenZ brands and provide our shoppers the opportunity to stay updated with global fashion trends.”
The label is now available on Nykaa Fashion's global store that sells NA-KD, Revolve, and many more brands.