'Namaste India', says Lionel Messi as he begins promoting Byju's Education for All as global brand ambassador

On the heels of Argentina's FIFA World Cup victory, the architect of its success, Lionel Messi has posted 'Namaste India' on his Instagram to the delight of his followers.

The post carries a series of pictures showing Messi wearing Byju's jersey to promote the cause of equitable and accessible education through the Byju's Education For All (EFA) foundation.

Byju’s had announced Messi as the global brand ambassador of EFA, its social initiative, a month before the World Cup began in November. Messi is known to promote the cause of equal education and also serves as a global brand ambassador of UNICEF.

“Children are our future,” Messi wrote, adding that no matter where they live, every child deserves an equal opportunity to learn and grow. Commending Byju’s and its work in championing inclusive tech-driven education for all, Messi took the message of equal, equitable, and quality education for all to his 400 million+ social media followers, and marked his welcome into the Byju’s family.

His post garnered nearly 10 million, or 1 crore, likes in the first ten hours, making it one of his most popular endorsement posts.

Under EFA, the edtech company provides its products free-of-cost to children from disadvantaged backgrounds.  

“We are honoured to have Lionel Messi join us in our mission to provide accessible education for all children, regardless of their background or location,” said Divya Gokulnath, co-founder of Byju’s. “Messi's passionate advocacy for education and children aligns perfectly with our own values at Byju’s, and we look forward to working with him to expand the reach and impact of our Education for All initiative.”

“With Messi’s famed assist, we are now set to double the reach and impact of EFA in the next two years,” she added. 

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