McDonald's India's TVC shows consumers forgetting Virender Sehwag's name because of 'Chicken Big Mac'

McDonald’s India - West and South - has launched the ‘Chicken Big Mac’ burger through a hilarious new TVC featuring former Indian cricketer Virender Sehwag. The TVC showcases funny scenarios in which people forget the name of the cricketing legend after seeing the latest offering by the brand.

McDonald’s India West and South – owned and operated by Westlife Foodworld- has launched the much-awaited burger in India. The brand roped in the Sehwag for this launch.

The new campaign brings to life the thought – “Chicken Big Mac ke saamne har Big Name bhool jaaoge!” and how legends like Sehwag also pale in comparison and appear insignificant in front of the iconic Chicken Big Mac.

The new 25-second TVC depicts hilarious instances of people forgetting Sehwag's name thanks to the big name that Chicken Big Mac is. Even worse, the names they ‘recall’ are quite strange and bizarre, and certainly not 'Sehwag'.

From being confused to annoyed and to finally giving up, Sehwag goes through a range of emotions - making the TVC funny and a memorable watch for the viewers.

Arvind RP, Senior Director - Marketing and Communications at McDonald’s India (West and South), said, “We are excited to launch the Chicken Big Mac in India, yet another menu innovation and a limited time offering for our customers. The Chicken Big Mac is an iconic product that has its unique equity worldwide. For the launch of Chicken Big Mac, we really wanted to dramatise its filling size and indulgence and also bring alive its iconic stature. We think Sehwag's big, bold, and playful personality is a perfect fit for our brand, and we are sure that our customers will adore the dazzling pairing of these two icons.”

Sehwag said, “It has been an absolute pleasure to collaborate with McDonald’s India, a brand which has always been my favourite. I'm excited about the arrival of Chicken Big Mac and am sure that this is going to become the new favourite for all the chicken burger lovers in India.”

Pallavi Chakravarti, Creative Head West, DDB Mudra, said, “The Chicken Big Mac is an international icon with fans across the world. To launch its chicken variant in India, we wanted to create a campaign just as iconic. Hence, we partnered with celebrated Indian cricketer, Virender Sehwag, to show how every big name pales in comparison to the Chicken Big Mac.”

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