Khelraja's #TheGameNeverStops campaign features actor Esha Gupta

Khelraja, the real-money gaming brand that offers sports betting, casino gaming, and esports among other categories, has launched its #TheGameNeverStops campaign.

The campaign features Khelraja’s brand ambassador and actor Esha Gupta. It is a swagger-laden celebration of the art of gaming.

#TheGameNeverStops is for every person who loves the game and lives for it, and represents Southeast Asia’s burgeoning desire for gaming, a trend that’s ushering in the industry’s golden era in the region.

The brand commercial places Khelraja at the vanguard of this gaming revolution, with Gupta seen seamlessly switching between the usual and the exceptional, i.e., Khelraja.

Japneet Singh Sethi, Country Manager – Khelraja, said, “Over the past few years, Southeast Asia has seen a rapid rise in the adoption of online gaming, and Khelraja has been at the forefront of this growth. With our first-ever campaign, we wanted to do something different, something outside the box.”

“Every other iGaming brand is selling the idea of winning to their users. While winning is ultimately the objective, we are also here to make a great brand and a great bond with our users. We wanted to celebrate the gaming culture and our brand ambassador, Esha Gupta, perfectly captured the essence of our message of playing the game the right way. We are confident that the campaign will resonate with online gaming enthusiasts across India and Southeast Asia,” he added.

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