Ipsos India has announced leadership changes in marketing and communications all of which will be effective January 2023.
Pallavi Mathur Lal, Senior Director Client Organisation, has taken up the role of Senior Director, Content and Communications, while Madhurima Bhatia, the Marketing and Communications Lead for Ipsos India, has now moved to Media Engagement and Partnerships for Ipsos India, with the additional role of media engagement for the Asia Pacific region (excluding Greater China) - working closely with regional markets for greater visibility and media engagement.
Both Bhatia and Mathur will report to Amit Adarkar, CEO, Ipsos India.
Mathur, a thought leader, has been spearheading Ipsos’ Knowledge Initiative, driving thought leadership to include Ipsos Global Trends e-book, IIKR 2 editions and SprintReads. Her work experience spans qualitative research, social intelligence analytics and managing global client partnerships to increase business growth across key accounts.
Bhatia has over two decades of work experience in marketing and communications in Market Research industry, media research and perception management.
Ipsos India Operations is undergoing changes in its quest to be more strategic and transformational in sync with the business goals, and similar elevations have been announced in this field too.
“Ipsos India has aggressive growth plans charted for the next 3 years, and these senior appointments in both Marketing and Operations will further elevate the status of Ipsos in India providing greater visibility and continue to transform our Operation business,” says Amit Adarkar, CEO, Ipsos India.